Prime Motive

Three months on a campaign site for CGU Insurance. Tight timeline.

The brief was high-motion presentation that stayed performant on the phones the campaign was actually going to land on, which were not flagships. Nuxt and Sass kept the bundle honest. Most of the work was deciding what to cut so the rest could feel expensive on a four-year-old Android. Motion that costs nothing to render reads better than motion that costs everything and stutters.

Senior Front End Engineer, embedded inside the agency team. A campaign site that didn't fight its own audience.